Warby Parker
People understand glasses to be expensive, so we limit ourselves to one neutral pair—one that never challenges outfits, is safe in meetings, good enough to read a menu at the bar, and invisible everywhere else—quietly limiting what’s in the lens.
Warby Parker makes affordable frames because eyes are fluid, one-of-a-kind art pieces that deserves more than one frame. Even the Mona Lisa switches it up.
Idea: Frames are for art
Activation
The most frames in the world
The Met has the most picture frames in the world… until now.
Warby Parker works with artists across the globe, sending a single pair of glasses to be transformed into an individual commissioned piece. The result? A takeover of the art scene—hundreds of frames capturing original works, displayed like a museum exhibition styled as an eyewear store.
Because at Warby Parker, we have every possible frame to fit the right canvas.
Frames are for art.
Warby Parker.