Outdoor Voices
Hustle culture is a parasitic mindset that constantly tells us we need to do more. It has latched onto young professionals and women far beyond whatever we consider the “office.” Now, the most mundane tasks feel like they require a plan of action. Even taking a break has to be scheduled—and earned.
Outdoor Voices believes young professionals should have access to a softer voice that validates all forms of movement.
Idea: Create a validating voice for the love of yourself
How?
We create a sub-brand. But first, what could possibly be the issue?… Controversy 👎
Kinder Voices is for the booked and busy who have become desensitized to brands that have normalized the hustle. We focus on encouraging casual movement toward a mental reset by offering seasonal outdoor accessory kits in eventful drops.
Kinder Voices
For The Love Of Yourself.
We make the rollout big!
We break the record for New York’s largest picnic with cake, taking the steps out of what it means to be active.
Cake Picnic is a viral, international event built on one simple rule: no cake, no entry. Guests bring a whole cake to share and sample slices from hundreds of others. Since its launch, the event has exploded—drawing a record 2,068 cakes at a single San Francisco gathering, selling out in under a minute with over 21,000 people attempting to attend, and growing its Instagram following from 20,000 to 100,000+ in a single day.
Partnering with Cherry Bombe Magazine, a leader in celebrating women in food and hospitality, allows us to introduce Kinder Voices to an audience already immersed in the culture of Cake Picnic—supported by ads on their weekly podcast with 1.1 million downloads across 450+ episodes.
